zondag 6 mei 2012

Creative-Director, noun, countable, business

By Neslihan
Creative director. It's a funny word. One simply cannot be creative and a director. As a director you've got responsibilities and those might limit your imagination, creativity. You start to worry about the financial part of the job and that might cause a lot of headache. I don't really know how it goes in the fashion buz but why not protecting them from those financial bollocks? In that way the artist will be able to focus on the stricktly artistical part. And he'll let his creativity lead him to the edges of his imagination. Using 100 % of his ideas because that's the only limit there should be. In some kind of way though designers have to hold in and pull back because they have to take wearability and saleability into account. They start with dreams and big plans and eventually end up with huge loans they cannot pay any longer. That's also what has happened with Christian Lacroix and with the Belgian Christophe Coppens, noted accessory maker. And the list will get longer in the future since recession is making us all critical on what to buy.
Another thing that bothers me is the speed with which fashion designers are getting sacked because they simply cannot live up to the marketing standards. You don't sell? Well, you don't design any longer. It's sickening to see amazing artists getting replaced just like that. Forgotten in the silence of eternity. I sometimes hate our economic atmosphere in which everything depends on profit. When you notice that the economical part jumps in front of the artistic one, you should know that there's where you stop. Because artists are the ultimate anarchists, they don't do the expected. They should only follow their heart or am I living in a utopia created by my ignorancy?


2 opmerkingen:

  1. It's true that recession plays a big part in this story, but we I also think our society is becoming more and more superficial. People don't care that much anymore about the quality or intellectual ownership of what they wear, as long as it is cheap. And that's a sad thing.
    Great post though! :)

    x Yunes

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    1. Mm, I think there are also people who respect craftmanship and authenticity. The thing though is that High Fashion is for the happy few. Fashion royalty now are socialites, editors, celebrities, so it kind of makes fashion with a capital F accessible for a handful of people. The others (read: the many), who can clearly not afford that kind of fashion go and seek for something more affordable, like Zara, H&M, Topshop or other high street brands. Collabs, like H&M does every season, expand designers' platform by making it possible for a cashier to own a Marni or Lanvin piece. I think CC's 'problem' was recognition. Sure, he is a great artist but at the end of the month he has bills to pay and he needs capital for his next collection and if he lacks buyers, he also lacks money. It's sad because he did NOT deserve this. So, I do agree with you on a certain level.

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