By Neslihan
Creative director. It's a funny word. One simply cannot be creative and a director. As a director you've got responsibilities and those might limit your imagination, creativity. You start to worry about the financial part of the job and that might cause a lot of headache. I don't really know how it goes in the fashion buz but why not protecting them from those financial bollocks? In that way the artist will be able to focus on the stricktly artistical part. And he'll let his creativity lead him to the edges of his imagination. Using 100 % of his ideas because that's the only limit there should be. In some kind of way though designers have to hold in and pull back because they have to take wearability and saleability into account. They start with dreams and big plans and eventually end up with huge loans they cannot pay any longer. That's also what has happened with Christian Lacroix and with the Belgian Christophe Coppens, noted accessory maker. And the list will get longer in the future since recession is making us all critical on what to buy.
Another thing that bothers me is the speed with which fashion designers are getting sacked because they simply cannot live up to the marketing standards. You don't sell? Well, you don't design any longer. It's sickening to see amazing artists getting replaced just like that. Forgotten in the silence of eternity. I sometimes hate our economic atmosphere in which everything depends on profit. When you notice that the economical part jumps in front of the artistic one, you should know that there's where you stop. Because artists are the ultimate anarchists, they don't do the expected. They should only follow their heart or am I living in a utopia created by my ignorancy?
